Bavaria look for new customers with new marketing blitz
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A DUTCH brewery is making an assault on new markets in the UK with the re-launch of beers backed by a major campaign aimed at consumers.Bavaria, with its origins on a family farm in Holland, has its UK base in Burton and is aiming to win over new converts to its alcohol and alcohol-free beers.With around 82 per cent of beer consumed in this country brewed across the UK, according to the British Beer and Pub Association, the Dutch company is positioning Read more [...]