Adidas fights to draw top talent to headquarters in sleepy Bavarian town
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Adidas has been losing market share to the world's biggest
sportswear brand Nike, which is seen as far cooler in consumer surveys and is
based near the hip US city of Portland, Oregon.Adidas acknowledges it is
hard to recruit at its headquarters near the Bavarian town of Herzogenaurach,
particularly for design, marketing and digital roles, and admits it missed
trends in the US market, where Under Armour has just overtaken it as No. 2
behind Nike. Read more [...]