MUNICH, Dec 23, 2014 –
The BMW Welt has been a major attraction for tourists and fans of BMW Group brands since it opened in 2007. The experience centre has established itself not only as a desirable event venue and gourmet destination, but also as a popular delivery point for new BMW vehicles.
Every year a growing number of customers from all over the world opt to collect their new BMW in Munich. In 2014, the BMW Welt set a new record of around 22,500 vehicle-delivery customers. Delivery of the first of BMW’s new electric vehicles also got off to a successful start this year, with a total of 31 BMW i3s and 35 BMW i8s presented to their new owners at the BMW Welt.
Customers often travel long distances to visit the BMW Welt. Roughly 90% of customers collecting their vehicle come from all over Germany. Many of them bring their families, collect their new car from the BMW Welt and then drive straight to Italy or Austria for a holiday, before heading for home.
One in ten customers makes the journey across the Atlantic from the US or Canada: In June of this year, a group of Canadians departed from Munich on a trip across Europe in their new BMW M3 Sedans and BMW M4 Coupés. At the end of the trip, the cars were shipped back to their owners.
The BMW Welt is also popular as a platform for delivery of fleet vehicles: The company Saarstedt collected 66 vehicles for its company fleet in March 2014, while the North Rhine-Westphalia State Office for Central Police Services was presented with three BMW 7-Series High Security vehicles in Oct.
The BMW i3 is another car often delivered as a fleet vehicle. Ilse Aigner, Bavarian Minister for Economic Affairs, Media, Energy and Technology, took delivery of a BMW i3 for her ministry, for example.
Several vehicles were presented to the German Ice Hockey Federation in Jan, for example, and the world’s fastest man, Usain Bolt, also had his photo taken with the BMW M3 in the BMW Welt delivery arena.
The following vehicles debuted this year in the BMW Welt delivery arena: the BMW 2 Series Active Tourer, the BMW 4 Series Convertible and Gran Coupé, the BMW X6 and BMW X4 and both BMW i models.
BMW Welt is not only about its exhibitions and the collection of new vehicles that are highlights for car lovers from all over the world as visitors can enjoy a year-round programme of varied events covering culture, art and entertainment along with culinary delights in several restaurants.
Whether it’s a jazz concert, clubbing event, a film première, gala event or panel discussion – BMW Welt is the perfect platform for innovative events. In the BMW Welt Junior Campus, children and youngsters can enjoy exciting guided tours and workshops on the themes of mobility and sustainability.
A new iPhone app featuring iBeacon technology provides visitors of BMW Welt with additional information, audio and video material.