Now in its third year, Tops at Spar Bierfest is officially South Africa’s biggest beer festival. Founding partner South African Breweries, have once more called upon their Master Brewers to craft three limited edition Bavarian-styled beers, exclusively brewed for Bierfest. Beers include the always popular Royal Bavaria Oktoberfest Bier, the traditional Krystal Weiss Protea Edelweiss and the speciality dark ale, the King Ludwig Munich Dunkel. Master Brewers will be located onsite for tasting and beer education at Bierfest’s “Braumeister Ecke” – aka Brewmasters Corner.
“We are delighted with Bierfest’s year on year growth and remain grateful to our loyal fan base who make this happen. We are proud to promote beer culture in this country – made all the more unique with our special brand of Bavarian fun and world class entertainment. Our goal is to cement Bierfest as a major event and mainstay in South Africa’s event calendar nationwide” says Producer, Andrew Douglas.
Produced to the highest production value Bierfest is hosted inside a 2500-seater Bavarian Brauhaus festooned with Bavarian décor from the Motherland. Revelers will be served in traditional style by costumed Frauleins bearing fistfuls of frothing beer steins to wash down mouth watering Bavarian food including pork knuckle (eisbein), german sausages, pickles, pretzels and sauerkraut. Adding to the festive vibe, a world class entertainment program, including an authentic oompah band, will have one stomping one’s feet and raising one’s glasses in a toast to good times.
Says Mark Robinson, TOPS Group liquor manager, “Tops at Spar is proud to headline the Tops at Spar Bierfest, South Africa’s largest beer festival. Beer culture is a growing phenomenon, and it is events such as these that are synonymous with our values of celebration, having fun and enjoying life. Tops at Spar Bierfest, also tries to tackle the serious issue of drinking and driving through our newly launched Dryver app, which fits perfectly with the festivals Cheers. No Gears! Campaign.”
A smorgasbord of traditional Oktoberfest challenges will be on offer to test your strength and skill including the launch of Bierfest’s official sport, Beer Pong. Be sure to dress up in your dirndl (durn-dell) and lederhosen because there will be competitions for the best dressed King Ludwig and Princess Therese at every show, with fantastic prizes to be won.
2013 will see the evolution of Bierfest’s responsible alcohol consumption and safe driving practices campaign, aptly named Cheers NO Gears! Spearheaded by Tops at Spar’s groundbreaking mobile phone app Dryver, Cheers NO Gears! provides Bierfest patrons with a range of safe and affordable choices to drink responsibly and get home safely – from rehydration stations and a designated driver rewards program through to Good Fellas memberships and preferred rates with Mozzie Cabs. Cheers NO Gears! is officially endorsed by the Industry Association for Responsible Alcohol Use (the ARA). For more information, visit www.bierfest.co.za/noregrets.
There are two ticket options available. “Standard Bier Hall” tickets to the event are R100 and include entrance to the event, along with free bier tasting. 2013 sees the introduction of the R150 “Über Bier Hall” ticket which includes: entrance to the event, 1x500ml bier, bier tasting, dress up accessory and a Glamcam picture. Reserved a table of 12 and stand a chance to win a trip for two to the Munich Oktoberfest. All purchases of food and drinks at the festival are made with “crowns”, available in denominations of R25 and sold in packs of five. Crowns are non-refundable.
The event is not open to anyone under the age of 18. For more details and bookings, visit www.bierfest.co.za or contact Bierfest on 087 985 0635.