Sharjah: The Sharjah Media Centre (SMC) and Munich-based Bavarian-Arab Society signed a Memorandum of Understanding (MoU) in Sharjah for boosting the media co-operation and exchange of knowledge and skills between the two sides.

Inked by Osama Samra, Director of SMC, and Salah Elenany, Deputy Board Chairman of the Arab-Bavaria Friendship Society, the MoU aims at strengthening bonds of friendship in the media sector through exchange of visits by mediapersons as well as monitoring and circulating translations of their works.

Samra said the MoU “comes out of Sharjah Media Centre’s keenness to achieve its strategic goals of promoting Sharjah’s presence in the German media and business sector, and highlighting its achievements at the local and international levels.”

Under the MoU, SMC will supply the Society’s office at Munich International Airport with publications on the UAE for publishing them in the German media. The two sides will also co-ordinate efforts with regard to organisation of conferences, forums and other events at the International Press Club of Munich. Training and events like exhibitions are other important areas of joint co-operation between SMC and the Society.

The two sides will hold joint activities and programmes that serve the objectives of the MoU and will share information, studies, consultations and reports of common interest.

Each of them will inform its employees and members of the important role the other side plays and the programmes, activities, events and seminars it holds.

Samra confirmed the importance of this MoU, which emanates from SMC’s vision in promoting international co-operation and spotlighting the true image of Sharjah.

He indicated that SMC visited major international media institutions and entered into agreements with them. These agreements, according to Samra, will direct international attention to Sharjah’s initiatives and projects which are aimed at increasing tourist, media and investment attraction and boosting cultural and media convergence.