DUBLIN–()–Research and Markets (http://www.researchandmarkets.com/research/k3s94m/mller_dairy_uk)
has announced the addition of the “Müller
Dairy (UK) Ltd.: Leader in the UK yogurt market” report to
their offering.
“Müller
Dairy (UK) Ltd.: Leader in the UK yogurt market”
Müller was established in Bavaria, Germany in 1896 by Ludwig Müller. The
company was initially small, operating as a village dairy. The company
began to expand throughout the 1970s. In 1988, Müller entered the UK
market with Müller Corner. Following the success of this, the company
went on to introduce a range of products to the market including Müller
Rice, Müllerlight, and Müller Vitality.
Highlights
-
An increased health consciousness amongst consumers has led to the UK
yogurt market growing at a good rate in recent years. The growth of
functional foods has also had a positive impact on this market. -
Following rapid growth and uptake of its products, Müller achieved the
status of UK market leader in 1992. This lead has been maintained over
the years. -
In order to maintain and increase its market share, Müller has to
compete with its main contenders in the market, such as Danone and
newer competitors such as Nom. Müller looks to promote growth in the
market through innovation, advertising, and an emphasis on local
production and natural ingredients.
Your key questions answered
How has the UK yogurt market been performing in recent years? What have
been the main growth drivers?
How has Müller grown in the UK market?
Who are the company’s main competitors?
What strategies does the company use to maintain/grow market share?
Key Topics Covered:
OVERVIEW
THE UK YOGURT MARKET
- The yogurt market in the UK has been performing well in recent years
-
Growth in the UK market has been driven by consumers becoming
increasingly health conscious
THE GROWTH OF MÜLLER
- Müller operated as a small local dairy from 1896
- The company began to expand from 1970
- Müller entered the UK market in 1988
- By 1992 Müller had become the market leader in the UK yogurts market
- Müller has gone on to introduce a range of products to the UK market
-
The launch of Müllerlight in 1990 helped to link healthy eating with
indulgence - The 1990s also saw the introduction of Müller Crumble Corner and Yogz
- In 2000, the company introduced Müller Vitality
- The Müller Amoré brand was launched in 2003
MÜLLER FACES STRONG COMPETITION
- Müller faces competition in all sectors of the market
- The company uses a variety of strategies to maintain market share
- Innovation is a key strategy for the company
- Advertising is important for Müller
- The company has emphasized local production
CONCLUSIONS
-
Innovation, advertising, and an emphasis on local production have been
key to growth
For more information visit http://www.researchandmarkets.com/research/k3s94m/mller_dairy_uk