Just Licensing signs Bavaria Sonor for German speaking markets and Lixesa for Spain and Portugal.

Just Licensing, the master agent for the WikiLeaks brand and Julian Assange’s name and likeness, has signed deals for the brand with Bavaria Sonor for German speaking markets and Lixesa for Spain and Portugal.

The agreements continue the firm’s plans to build a network of powerful agents in all key territories for WikiLeaks.

“Telling the truth is about to become fashionable,” said Olafur V Sigurvinsson, Just Licensing CEO.

“From the widespread interest that we see already, these two edgy brands: WikiLeaks and Julian Assange, are poised to make waves in fashion, accessories and other consumer product categories that people use to express themselves.

“So I am extremely pleased to announce agency agreements with Bavaria Sonor and Lixesa to bring WikiLeaks branded merchandise to market. We look forward to working with both companies to build and execute outstanding licensing programs as we roll out across Europe.”

José Félix García, Lixesa managing director, added: “People today are passionate about freedom, transparency and simply being told the truth.

“The support WikiLeaks enjoys in Spain is phenomenal. Research has shown that 85 per cent of people support WikiLeaks, so we believe that we will see rapid traction in the marketplace.”