‘Mia san MEDIA MARKT’ – the new webisodes with traditional Bavarian humor by …

03.11.2015 •
Advertising NEWS

‘Mia san MEDIA MARKT’ – the new webisodes with traditional Bavarian humor by Christian BRECHEIS; we have six clips on GoSee

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

CREDITS / DETAILS / VIDEO EMBED LINK

CHRISTA KLUBERT PHOTOGRAPHERS: Christian Brecheis – Media Markt

Artist: Christian Brecheis c/o Christa Klubert Photographers
Photographer: Christian Brecheis c/o Christa Klubert Photographers

When in Bavaria, do as the Bavarians do! If you have ever traveled across Germany, you probably know that the different federal states all have their own cultural quirks. CHRISTA KLUBERT photographer Christian Brecheis took advantage of exactly this fact in his webisodes for the client Media Markt. He managed to combine the successful company’s tradition and history with peppy humor in his contemporary videos

These webisodes are a little reminiscent of Stromberg, and they show the company’s guiding culture in a witty and sarcastic way without losing the Bavarian touch. Christian chose Harry G as his competent supporter, who caused a sensation on the internet as the “ambassador of Bavarian lifestyle” with his snappy sense of humor. In the course of the webisodes, the protagonist Lukas explains to the audience what is important to the employees in the stores. This is where the duo created a humorous ambience by means of the discrepancy between the protagonist’s monologue and the customer’s confused looks. This contrast is what highlights the essentials. The audience quickly realizes the discrepancy between what’s said and shown and so their attention is drawn to the webisodes’ actual statement: customer satisfaction, expert consulting and perfect service are most important.

Anybody could tell you this, but Christian’s sarcastic way of depicting it keeps the clips in your mind, and this is where they take full effect. Media Markt is lucky to have found such a dynamic duo for the job. No one else could have depicted the motto “Mia san Media Markt!” (“We are Media Markt!”) in such a funny and skillful way as Christian Brecheis and Harry G,” the agency Christa Klubert tells GoSee.