Bavaria supplier launches new product

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Published on Monday, 28 October 2013 00:56

Written by DAILY NEWS Reporter

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JOVET Tanzania Limited, the official supplier of Bavaria products in East Africa has launched a new product, Bavaria 8.6 Black for the Tanzanian market as the company consolidates its brand position in the country.

Bavaria 8.6 Black is a dark version of its classic Bavaria 8.6 Original beer and is a stout beer type with a scent of cocoa and grilled coffee. The product brewed by the Bavaria Brewery from Netherlands is set to give a powerful taste to stout beer lovers.

Speaking during the launch event of the new product and marketing campaign in Dar es Salaam over the weekend, the Jovet Tanzania Limited Managing Director John Kessy said the new product will give total satisfaction to stout beer lovers, adding that it is packed in a unique can with attractive look. “We are officially introducing Bavaria 8.6 Black beer in the Tanzanian market.

We believe the new product will go a long way in quenching thirst for imported beer lovers… Tanzania has a good market potential,” he said.

Bavaria Market Development Manager for Africa Mr Roger ter Horst said that Bavaria 8.6 Black is also set for launch in other African countries, including Kenya, Rwanda, Burundi, Uganda, Mali and Burkina Faso.

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